Privacy policy
Privacy policy
This Privacy Policy describes how belevivi.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
Respecting and protecting our customers’ privacy and personal data is important to Belevivi Limited. This Privacy Policy will help you understand how we collect, use and safeguard your personal data in our interactions with you.
Collection of information
We collect and process personal data about you when you:
- visit and/or register on our website owned and operated by us (including www.belevivi.com) (our Site);
- place an order with us as a guest or as a registered user on our Site;
- use a third-party service offered by service providers such as analytics companies, advertising networks and cooperatives, demographic companies, and any other third party service providers that we choose to collaborate or work with, and we obtain your personal data from those third parties;
- provide us with your personal data via: our showroom, Wi-Fi, mobile devices, social media platforms/networks or telephone enquiries, your application for or use of our services or loyalty programmes;
In this Privacy Policy, your personal data means: your name, email address, contact number, MAC address, IP address, credit/debit card and other payment information, gender, date of birth, age, interests, geographical location, Site usage (including browsing behaviour / activities), shopping and purchasing behaviour, and other personal data you provide.
How we use this information and the legal basis for this use
We process personal data for the following purposes:
To conduct our business and pursue legitimate interests, in particular:
- To provide our services to you, including: responding to any questions you may have, providing you with recommendations on products in our stores or on our Site; maintaining your shopping cart on our Site; assessing your applications with us for any of our services or loyalty programmes; fulfilling any orders you may make with us (including verification and security checks of your details, processing of your payments, shipping products that you have ordered to you, and processing returns or exchanges of products you have purchased); personalizing our services to you and enhancing your experience in using our services; and
- We monitor use of our Site and our services (both online and offline), and use your information to help us monitor, improve and protect our products, content, services and websites, both online and offline;
- To analyse trends, usage, browsing and shopping behaviour with us (whether on an individualized or anonymized and aggregated basis), which helps us better understand how you and our collective customer base access and use our Site, stores and services, for the purposes of:
- improving our services;
- to respond to customer desires and preferences;
- measuring the effectiveness of our marketing campaigns;
- conducting marketing activities targeted at external, potential customers (on an aggregated and anonymized basis only); and
- crowdsource data analytics and hackathon activities (on an aggregated and anonymized basis only).
When you give us consent (if required):
- To provide you with direct marketing communications in relation to products, services, events, offers or promotions under the categories stated below, provided by: (a) us or our related companies (including our affiliate and subsidiary companies), (b) business partners, and (c) other third party providers. Such marketing communications may be in various forms, including advertisements, special events notifications or newsletters, and delivered via various methods in accordance with the personal data that you provide to us, such as by email, SMS, WeChat messages, smartphone app push notifications, notifications on your social media pages, in–app messaging or postal mail.
Such marketing communications may market or offer products or services (including special events and promotions) in the following categories: Dining, food and beverages, sports, music, film, television and other entertainment, clothing and accessories, jewellery, luggage and bags, cosmetics, personal health and hygiene, electronics, home furnishings, and housewares, automobiles, transport and travel, hotels, financial services, loyalty and reward programs, media services, entertainment services, social networking services, payment services, on-line advertising services, other e-commerce, information and communications and services, concierge services, and other products and services related to any of the foregoing, which we think may be relevant to you based on information you provide to us (for instance, via your participation in our surveys);
Within the context of such marketing communications we may (i) send or show you updates on latest news, offers and promotions in connection with the said products and services (ii) send or show you joint marketing offers about our services and packages, loyalty programs, and contests, sales; or (iii) tailor and track your interactions with internet banner advertisement and links from third party websites to our website;
We will provide an option to unsubscribe or opt out of further communication on any direct marketing communication sent to you. You may also opt out by contacting us as set out in the section Get in Touch below; and
- To allow you to register for and participate in our events and promotions, including verifying your identity at those events and promotions.
For purposes which are required by law:
- For verification of your identity as required response to requests by government or law enforcement authorities conducting an investigation.
Legitimate interest
We have carried out an assessment on all the data processing activities described above in order to weigh up any privacy implications against our legitimate business interests. You can obtain information on any of our assessments by contacting us using the details set out later in this policy.
Consent, Social Network Credentials and Account Deletion
Withdrawing Consent
You may withdraw consent for us to use or otherwise process your personal data at any time by emailing us at dataprivacy@belevivi.com.
Once we receive and confirm your withdrawal of consent, we aim to process that consent withdrawal within 30 working days. You may still receive marketing communication from us for up to two weeks from the day you request to delete your account. Once we have processed that withdrawal, however, we will cease to use or otherwise process your personal data, including ceasing to send you any information or direct marketing about our latest products and promotions.
Deleting your Belevivi account
You may delete your Belevivi account any time by contacting dataprivacy@belevivi.com to request that deletion.
After receiving your account deletion request, Belevivi may contact you via email or phone within the following 30 working days to verify your identity, in order to prevent any fraudulent activity or requests made by mistake. You may also receive an automated email from Belevivi when you submit your deletion request. If you receive such email but did not make a deletion request, please contact us immediately.
When you request the deletion of your Belevivi account, you will be asked to provide reasons why you wish to delete account and/or to share more details about your user experience with us.
You will also be asked to re-confirm that you wish to delete the Belevivi account. You must answer “yes” in order to initiate the account deletion process. This is to avoid unintended account deletions. At this point, we may suggest deletion options to users, such as only disabling notifications from us or withdrawing consent, but not deleting the entire account.
For security purposes and to ensure it is the account owner who is requesting for the account deletion, Belevivi may also ask for the user’s proof of identity before deleting the account.
When the user’s deletion request and identity have been successfully matched, and the deletion decision confirmed and verified, Belevivi will proceed with account deletion from its server and system, which holds a cooling-off period of 30 working days. Users will receive an email notification that Belevivi has received their account deletion request, and will be asked to confirm their instructions within 30 working days.
Within the 30-working day cooling-off period, users must reply to the email notification to confirm their deletion instructions to Belevivi. If users do not reply to the email, Belevivi will send a follow up email to confirm their deletion request. If still no reply is received, the deletion process will be ceased to avoid unintended or accidental account deletions.
If users do not revoke their deletion request and also proceed to confirm their deletion request during the 30-working day cooling-off period, all the account information including personal data will be permanently deleted and/or anonymised such that the information cannot be reverse engineered, and the deletion process will then be irrevocable. Users will no longer be able to retrieve their personal data, information, or past purchasing records. All privilege points will also be deleted. Please carefully consider whether you actually wish to have all this information deleted.
When you email us, your request and personal data will be processed by third-party software that Belevivi uses to help us process and manage your request. To the extent possible, Belevivi uses software platforms that adopt best practices and standards that comply with industry-accepted general security and privacy frameworks.
Who do we share this data with?
Personal data will also be shared with third party service providers located within or outside of Hong Kong, who will process it on our behalf for the purposes identified in this Privacy Policy. In particular, we use the following third party providers:
- Courier services;
- Vendors on our Site.
- E-mail/SMS/MMS/WeChat blasting services;
- Data storage and cloud service providers (for storage of your personal data and hosting of applications that process your personal data for the purposes identified in this policy);
- Google, Facebook, and advertising networks (for matching of your personal data with their database in order to send you our direct marketing materials through your Google and/or Facebook account(s));
- Marketing (including digital marketing) and website analytic agencies; and
- Data analytics and hackathon service providers and agencies (for the purposes stated in section above, in which only anonymized data will be sent to service providers for those purposes.
Your data, in an anonymous form such that your identity cannot be ascertained, may also be sold to third parties for their own purposes.
In the event that our business or any part of it is sold or integrated with another business, your details will be disclosed to our advisers and any prospective purchaser’s adviser and will be passed to the new owners of the business.
If you are located in the EEA, where information is transferred outside the EEA, and where this is to a business partner or third party service provider in a country that is not subject to an adequacy decision by the EU Commission, data will be adequately protected by EU Commission approved standard contractual clauses, an appropriate Privacy Shield certification or third party or business partner’s Processor Binding Corporate Rules. A copy of the relevant mechanism can be provided for your review on request to the contact mentioned in the section Get in Touch below. Your personal data may be transferred to Hong Kong and Macao Special Administrative Regions, Mainland China, Taiwan Region, Indonesia, Singapore, Australia, United States, and Japan.
IT Security
No data transmission over the Internet, a website, mobile application or via email or other message service can be guaranteed to be secure from intrusion. However, we maintain commercially reasonable physical, electronic and procedural safeguards to protect your personal data in accordance with the requirements of data protection legislation.
Your Rights
Where permitted by law, you have the right to ask us for a copy of your personal data; to correct , delete or restrict (stop any active) processing of your personal data; and to obtain the personal data you provide to us in a structured, machine readable format, and to ask us to share (port) this data to another controller.
In addition, if you are located in the EEA you can object to the processing of your personal data in some circumstances (in particular, where we do not have to process the data for business or other legitimate interests, purposes for which consent has been given (including direct marketing) or other legal requirements).
These rights may be limited, for example if fulfilling your request would reveal personal data about another person, where they would infringe the rights of a third party (including our rights) or if you ask us to delete information which we are required by law to keep or have compelling legitimate interests in keeping. Relevant exemptions are available under applicable laws. We will inform you of relevant exemptions we rely upon when responding to any request you make.
To exercise any of these rights, or to obtain other information, such as a copy of a legitimate interests assessment, you can get in touch with us – or our privacy officer – using the details set out below. (Applicable only if you are located in EEA: If you have unresolved concerns, you have the right to complain to an EU data protection authority where you live, work or where you believe a breach may have occurred.)
Get in Touch
We hope that we can satisfy queries you may have about the way we process your data. If you have any concerns about how we process your data, or would like to opt out of direct marketing, you can get in touch dataprivacy@belevivi.com or by writing to Privacy Officer, Belevivi Limited, 11 Mee Lun Street, Hong Kong SAR.
How Long will my data be kept?
Where we process registration data, we do this for as long as you are an active user of our Site and it is required for business and legitimate interests or legal requirement.
Where we process personal data for marketing purposes or with your consent, we process the data until you ask us to stop and for a short period after this (to allow us to implement your requests). We also keep a record of the fact that you have asked us not to send you direct marketing or to process your data so that we can respect your request in the future.
(Applicable if you are located in EEA only) Where we process personal data for site security purposes, we retain it for 7 years after any business and legitimate interests no longer exists, and where we process personal data in connection with performing a contract or for a competition, we keep the data for 7 years from your last interaction with us.
Cookies
A cookie is a small data file that a web site can send to your computer or device when you visit a web site.
Our Site uses cookies which, among other things, help us to improve your experience of our Site and to ensure that it performs as you expect it to. For detailed information on how we use cookies and the purposes for which we use then, please see our Cookies Policy.
Links to other sites
This Site contains links to other sites that are operated by third party companies with different privacy practices. You should remain alert when you leave our Site and read the privacy statements of other websites. We have no control over personal data that you submit to or receive from these third parties.
Additional Information
Belevivi complies with the Personal Data (Privacy) Ordinance (Cap. 486) and any other applicable data protection legislation.
